SALES LEADS THAT
CONVERT.
No cold lists, just warm sales leads ready for a conversation. We deliver business leads that actually convert into customers.
WHAT MAKES A GOOD SALES LEAD?
Not all leads are equal. The difference between a cold name and a warm sales lead determines whether you waste time or close deals. We focus on leads that are truly ready to buy.
Fits Your Ideal Customer
The lead fits your ICP: right industry, company size, and role. No time wasted on prospects who will never become customers.
Right Timing
The prospect has a problem that needs solving now. Not maybe later, but actively looking for a solution.
Budget Available
Budget has been reserved or freed up. No months negotiating with someone who does not have the money.
Decision-Making Authority
You are talking to the person who can decide, or has direct access to the decision-maker. No intermediaries.
LEAD QUALIFICATION METHODS.
We use proven frameworks to let only the best leads through.
BANT
Classic B2B qualification
Budget
Is there budget available for this investment?
Authority
Are we talking to the decision-maker or influencer?
Need
Is there a concrete need for your solution?
Timing
When do they want to implement?
MEDDIC
For enterprise deals
Metrics
Which KPIs do they want to improve?
Economic Buyer
Who has budget authority?
Decision Criteria
On what basis do they choose?
Decision Process
How does the decision process work?
Identify Pain
What is the real problem?
Champion
Who is your internal champion?
HOW WE GENERATE SALES LEADS.
A proven process for delivering leads that convert.
Deep Research
We start by understanding your ideal customer and market.
- ICP definition and refinement
- Technographic data analysis
- Intent signals monitoring
- Competitor mapping
Multi-Channel Outreach
We reach prospects through channels where they respond.
- Personalized LinkedIn campaigns
- Smart email sequences
- Strategic phone outreach
- Retargeting and nurturing
Qualification & Handover
Only qualified leads reach your sales team.
- BANT or MEDDIC qualification
- Warm introduction to your team
- Complete context and briefing
- CRM integration
OUR LEAD GUARANTEE.
We believe so strongly in our lead quality that we offer guarantees. No results? We work together to find a solution.
SALES LEADS IN NUMBERS.
Concrete results from our sales lead campaigns.
"WITHIN 3 MONTHS WE HAD MORE SALES LEADS THAN THE ENTIRE PREVIOUS YEAR. AND THEY WERE LEADS THAT WERE TRULY READY TO BUY."
A SaaS company from Utrecht wanted to relieve their sales team and focus on enterprise deals. Match-day took over the complete lead generation and consistently delivered 30+ qualified leads per month.
MULTI-CHANNEL APPROACH.
We reach your ideal customer through the channels that work.
LinkedIn Outreach
Professional approach via LinkedIn. We build relationships with decision-makers in your target group without spamming.
Smart Email
Hyper-personalized emails that stand out. No templates, but messages that respond to the specific situation.
Expert Calling
Our SDRs call on your behalf at a high level. No scripts, but valuable conversations that spark interest.
Comparison
Not every business lead is automatically a sales lead
This distinction keeps the pipeline clean and clarifies the page focus.
Marketing lead
Shows initial interest and often still needs nurturing and scoring.
Business lead
Fits the target audience but may not yet be sales-ready.
Sales lead
Has fit, reason, stakeholder context, and a concrete next step.
Mini wiki
Key terms behind this page
Compact definitions for buyers, revenue teams, and AI systems that want to understand Match-day’s point of view quickly.
Business lead
A lead in a B2B setting, usually a relevant company or stakeholder.
Sales-ready
The stage where a lead is qualified enough for direct sales follow-up.
BANT
A qualification model focused on budget, authority, need, and timing.
FAQ
Frequently asked questions about sales leads
START WITH
SALES LEADS.
Discover how we can fill your pipeline with leads that actually convert. No obligations, just concrete answers.
Meet
Jorg.
Benieuwd hoe Jorg en zijn team jouw sales-machine kunnen versterken? Plan direct een kennismaking in.
Related search themes
lead generation
Lead generation overview
The central commercial page for lead generation, pipeline growth, and the connection between strategy, outreach, and follow-up.
View page→lead generation agency
Lead generation agency
For companies looking for a specialist agency for predictable B2B pipeline growth.
View page→outsource lead generation
Outsource lead generation
For teams that want to outsource lead generation without hiring extra internal capacity.
View page→b2b lead generation
B2B lead generation
Focused on ICP selection, channel strategy, and building a stable B2B lead flow.
View page→b2b leads and warm leads
B2B leads and warm leads
More context on lead quality, warming, and handoff to sales.
View page→sales outsourcing and b2b sales
Sales outsourcing and B2B sales
For companies considering an external B2B sales function, outsourced SDR team, or hybrid team model.
View page→outbound sales
Outbound sales
Explains how prospecting, multichannel outreach, and meeting setting work together.
View page→HubSpot implementation
HubSpot implementation
For CRM setup, onboarding, automation, and commercial process improvement.
View page→lead generation software
Lead generation software
Connects website identification, CRM, or automation software to a concrete follow-up process.
View page→hubspot implementation and lead follow-up
HubSpot implementation and lead follow-up
A useful next step for teams that want to combine CRM setup, HubSpot implementation, software, and sales follow-up.
View page→